I publish a newsletter at my day job, and we’ve decided to ask our target audience to send us some Technical Tips and Tricks for our next issue. Here’s the subject line from an email I sent out AT WORK last week:
SOLICITING TIPS AND TRICKS
So tell me – if I hadn’t explained what I was soliciting BEFORE you read the title, what would you have thought? Perhaps that I was offering suggestions about how to solicit…? This double entendre was done deliberately to get people to read the email. Of course, I know at least one person did read it, but it’s possible that others may have assumed it was spam or fishing and just deleted it (- well, you pays your money and you takes your chances.)
Many times, we use the familiar to sell the unknown – not just sound-alikes and puns. In writing we often have to resort to using allegories or metaphors – using details from real-life things to help solidify the fiction in our reader’s imagination.
I like double entendres (it means to hear twice.) Sometimes I choose my story titles with this in mind – so that the title itself might make think two different things (it’s better when both are true.) “Passed Life” is one like that (for those of you who have wondered if I just didn’t realize I’d spelled “passed” wrong, and that it’s supposed to be “past”: no, I did it that way deliberately. Read the story and then think about it.) (Oh, come on, read it, already – there’s even a coupon for the next few days – see details below.)
Double entendres can be a little like puns (I have a theory on puns that I don’t seem to have posted here yet – I shall need to remedy that), in that they can happen by accident. Sort of like when some parents decide on the name “Nicholas Alexander” for their newborn because it sounds natural and familiar, without realizing it sounds like Nicholas and Alexandra. That one doesn’t work out too badly – not like Ima Hogg, say, or Master Bates. Paris Hilton? Or Lucy Furr.
When you’re choosing words, you just might want to say them out loud so you can hear them before they’re set in stone. Or on your kid’s birth certificate.
This week’s Smashwords coupon is for “Passed Life”:
Talk about an identity crisis! Ed thought he had a good handle on who he was – but a family death, adoption, phone calls from the past, and time travel can really mess with your sense of self. Sometimes it’s better to leave the past alone…
Use coupon code NV53M to get 67% off the cover price at Smashwords (that’s 99-cents – such a deal!). Here’s the link: https://www.smashwords.com/books/view/119685?ref=NoTimeToThink
The coupon will be good until February 6th.
The “Ultimate Awareness” preorder promo continues until its February 12th release:
Omnius has relied on his Ultimate Awareness to dominate the city as well as any supervillain could, but an interview with a prospective sidekick casts doubt on both his own limits and his career path. How much does he really know?
The preorder is available at multiple sellers all over the internet, including:
William Mangieri’s writing, including his latest ePub “Behind the 8-Ball”, can be found in many places, including:
- His Amazon Author page:http://www.amazon.com/-/e/B008O8CBDY
- Barnes & Noble:http://www.barnesandnoble.com/s/william-mangieri?store=book&keyword=william+mangieri
- Createspace (if you prefer physical books): https://www.createspace.com/pub/simplesitesearch.search.do?sitesearch_query=william+mangieri&sitesearch_type=STORE
To CONNECT WITH HIM (and LIKE and FOLLOW), go to
- His site on WordPress: https://williammangieri.wordpress.com
- “William Mangieri’s Writing Page” on Facebook at:
- His Goodreads author page: http://www.goodreads.com/author/show/6893616.William_Mangieri
- Or on twitter: @WilliaMangieri