commentary / Forecast / ideation / Marketing / news / Perception

Forecast Friday: All the News That’s Fit for You

**With the way that marketers are more and more able to hone in on the likes and leanings of each individual, I can easily imagine the following conversation between a senior network executive and the salesman for a marketing firm (heck, I think it’s already happened.)

“Our news division has been losing advertising dollars for years. We need to find a way to capture more share.”

“Well, here at Micro Media Marketing, we can give you exactly what you need. It’s all in the newsfeeds.”


“Our studies show that the ability to keep an audience is dependent on content. Quality is important, but if a customer doesn’t think they’re getting honest news that conforms with their worldview, they move to another site.”

“But we do present honest news. It’s been our policy to remove any semblance of bias from our stories.”

“And that’s where your problem is.”

“Pardon me?”

“In our polarized society, the absence of bias is as sure a turn-off as the presence of the wrong bias. We can fix this for you.”


“Using analysis of cookies, follows and the like, we can easily establish the profile of your reader. Then we deliver the version of the news that fits their own bias, divided by Type A’s and Type B’s.”

“And this works?”

“It’s been working for decades, just not in a single publication publication. Our analysis will allow you to provide both competing views to gain total market share.”

“And our advertising stats will improve?”


“But what if Type A’s and Type B’s compare what they’ve read on our site?”

“Seriously, Sir? Do you think those people REALLY talk to each other?”

“But then how will they find common ground?”

Just saying…


NewAntiquesCoverThis week’s Smashword’s coupon is for “New Antiques”:

Tim Crabtree takes time out of his daily harassment by the local bullies to wonder why his new neighbors have built a forty-foot pole in their backyard. Are they trying to get hit by lightning? If he only knew…

“New Antiques” was yet another go at a little bit of time travel, but I wanted to play with the mundane wonder of being a kid and having to deal with how fantastic reality can be. I saw this one play out visually like a movie as I wrote it.

Use coupon code YY92P to get 67% off the cover price at Smashwords (that’s only 99-cents – such a deal!) – it’s good until August 6th. Here’s the link:

“New Antiques” is also available in the collection – Yet Still Even More Things I Could Get OUT OF MY MIND.


It’s time to make up my mind on what will be released on August 26th: it will be “The Scent of the Crime” – my fourth Detective Jimmy Delaney story. I’ll get the preorder campaign started in the next week once I’ve formatted for ePublication and created the cover. Stay tuned…


William Mangieri’s writing, including his latest publication “Obsolete”, can be found in many places, including:
• Smashwords:
• His Amazon Author page:
• Barnes & Noble:
• Createspace (if you prefer physical books):
• His site on WordPress:
• “William Mangieri’s Writing Page” on Facebook at:
• His Goodreads author page:
• Or on twitter: @WilliaMangieri



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