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Writing Wednesday: Marketing: What’s an Old Dog to Do?

Last Week’s Goals

All my blog posts went out on schedule. Two of my stories returned from markets and cycled back out in a day or two.

My next scheduled release will be “Hacked Off” (Detective Jimmy Delaney #7) on June 25th. I completed the last revision, but still need to create the cover and format.

I’m still not expanding my marketing. I just posted the usual Indie’s Unlimited Thrifty Thursdays & Kindle Unlimited Fridays.

So here’s a friendly reminder – if you have Kindle Unlimited, Swordsmaster is still FREE for you to read. You can check it out here:


Remember – if you click on one of my Amazon links and then purchase ANYTHING on the site, I might get a small commission AT NO COST TO YOU, so consider using one of my links the next time you plan a purchase.

Each time I try to learn ways to make this writing gig work, I hear that I should do things other than just writing – use related skills that I’ve gained in the process, or are related to writing. So, I’m also offering a couple of editing services here – you can read about it on my EDITING SERVICES OFFERED page.

I lost track of one of my goals for this year – I’m supposed to review my blurbs and keywords for ALL my indie-published work by the end of June. I’ve only done this for 16% of my eBooks, so I need to get going on that.

Last week I registered 3,799 words of fiction, but only wrote on six days ( I did make my individual day quotas on those.) This was all done on the final revision of “Hacked Off” (Detective Jimmy Delaney #7, now a 24,689 word novella), and the first draft Detective Jimmy Delaney #8 (working title “Possession”), which is over 5,200 words.  

This Old Dog is Trying…

Over the last year, this old dog spent some time trying to improve my marketing – something I’m absolutely dreadful at. Marketing is selling. I have tried this some in the past – before I was a writer – and asking people to part with their money for something is hard enough for me. Adding to this is the embarrassment of asking them to spend money on SOMETHING I WROTE, which is even more difficult.

I think I’ve gotten better at mixing my blogging with book promotions, and I can see some traffic on my various book pages, although little in the way of downloads or actual sales. (Heck, I can’t even seem to elicit comments on my posts.) I obviously needed to do more.

I’ve sat in on webinars and podcasts, read blogs and subscribed to emails from book marketing gurus, and tried some of their techniques.

I’ve tried book promotion sites. I have only attempted one paid promotion, an ill-fated effort that resulted in not a single download. I did manage several free promotions of my (FREE) series starters, which tallied 346 downloads of “In a Flash” and 307 of “Purr Mission”. Over 650 downloads, with a total of 5 individual ratings and no reviews, and only 2 subscribers to my email list.

An experimental five-day Kindle Free promotion of Swordsmaster resulted in 72 free downloads of Swordsmaster. This ended over a month ago, and to date I don’t have a single review, or even a star-rating.

Other than boosting my total downloads to almost 1,000, I don’t seem to have accomplished anything with these efforts. It certainly seems to prove out what I heard long ago about free book giveaways – that the people who take you up on free books are just looking for more free stuff. Of course, my personal experience conflicts with the fact that there are so many people out there giving their own books away; logic would dictate that it must be working for SOMEONE…

So, I have a curiosity.

Anyone out there have some insights into what I’m doing wrong, or advice on how I can improve? Why aren’t people subscribing to my email list? How can I more effectively promote my writing?

Be brutal – this old dog can take it. Just saying…

Current Book Promotions

In a Flash Detective Jimmy Delaney eBook CoverPurrMission-MainTall_025For information on my current promotions (including the FREE Presale and reduced price preorders for Cats of War III, my participating books in the 14th Annual Smashwords Summer/Winter Sale, as well as FREE starter eBooks for my Herc Tom, Champion of the Empire series and my Detective Jimmy Delaney series), look HERE on my CURRENT BOOK PROMOTIONS page.

Reaching Out

William Mangieri’s writing has been published on Daily Science Fiction and The Arcanist. His ninety or so short stories and related collections can be found at several online retailers, including, but not limited to:

Want to help me make a go of this writing gig WITHOUT IT COSTING YOU A PENNY? I’m in the Amazon Affiliates program, so any time you click one of the links I provide here to my books on Amazon, and then make a purchase of something like, say, a TV, I get a small percentage of Amazon’s profit. So PLEASE consider using one of my links to get to Amazon before you make that next purchase. Thanx!


or on twitter: @WilliaMangieri

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2 thoughts on “Writing Wednesday: Marketing: What’s an Old Dog to Do?

  1. Well said. I read somewhere that it takes about ten years to get your name known. I also have done a kindle free promotion. Over the past two months, I have had 20 downloads and 2 sales. I figure if these readers tell one friend, then I have doubled my readership. Best of luck.

    Reuben Shupp
    Amazon short story author
    “A Collection of Short Stories or Tales

    Liked by 1 person

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